![]() In fact, in the early days, the Dassler brothers even experimented with different numbers of stripes, prototyping with two and four stripes shoes, not just three. They were used as stabilizing strips on the first track spikes created by brothers Adolph and Rudolph Dassler. The wings were believed to symbolize how light and feathery the Dassler shoes were.Īt first, however, the three stripes were actually functional. ![]() The first iteration of the logo featured the last name of both the Dassler brothers.īelow the name, there is a shield, where inside there is a boot carried by a pair of wings. Their products became so popular that by the end of World War 2, it was estimated that they have sold 200,000 pairs annually. It all started in 1924, when Adolf Dassler and his older brother, Rudolf Dassler started making sports shoes in Herzogenaurach, Germany.
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